CONCEPT

"...an exercise

to demonstrate

    the technical skills and imagination

of the 

Designer "

Encyclopedia Britannica

concept

[kon-sept] Syllables n.

1. a general notion or an idea, esp. an abstract

2. an idea of something formed by mentally combining  

    all its characteristics or particulars; to construct.

3. The conjunction of all the characteristic features

     of something

4. a theoretical construct within some theory

5. directly intuited object of thought

6. (modifier) created as an exercise to demonstrate

    the technical skills and imagination of the designer

Word Origin and History for concept

   1550s, from Medieval Latin conceptum "draft, abstract,"

    in classical Latin "(a thing) conceived," from concep-,

    past participle stem of concipere "to take in".

 

Encyclopedia Britannica, 2008. Encyclopedia Britannica Online.

For a further Explanation of each Concept, and adjoining campaigns,

for a further understanding of the heated logo designs, simply click on

each of the individual pieces.

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